our mission

To redefine how the Middle East moves—by building the region’s most user-friendly, connected, and intelligent EV charging platform, designed to grow with cities and the people who drive them.

Our values

🌍 1. Sustainability First

We are committed to accelerating the transition to electric mobility by promoting cleaner transportation, reducing emissions, and supporting infrastructure that aligns with environmental stewardship and long-term regional resilience.

🤝 2. Built on Trust

We earn and keep the trust of our users and partners through reliability, consistent performance, and honest engagement. Trust is not just a value—it’s our foundation.

⚖️ 3. Fair Access for All

We believe in equitable access to EV charging—regardless of brand, geography, or vehicle type. Our platform is built to empower everyone, not just a few.

🔍 4. Radical Transparency

From pricing to station availability, we commit to clear, real-time, and accurate information. No hidden costs. No guesswork. Just facts that users and partners can rely on.

💡 5. Customer Obsession

We design every feature, partnership, and touchpoint with the EV driver in mind. Their needs shape our roadmap, their feedback fuels our growth, and their satisfaction defines our success.